should accessible mean dumbed down ?

fiona chivers, 17 July 2012

Work suffers when trying to fit with an agenda ….tick boxes rather than having a heart.

Know your audience rather than patronise them.

There is no such thing as a rubbish genre but there is certainly rubbish work out there.

Sophisticated work with many levels speaks to the broadest audience.

Drop the rules, boundaries protocol and allow people to experience performance in their own way.

Don't expect reverence.

Value for money.


brave, intellegent, authenticity, truth