Your reports Find reports How can we be creatively entrepreneurial and diversify our income streams – without a building? How can we be creatively entrepreneurial and diversify our income streams – without a building? Convener(s): Caroline Routh & Natalie Querol Participants: Andrew McLay, Sarah Brignall, Tim Flood, Iwin McLay, Lian Bell, Iain Lanyon, Charlie Meejrick, Annie Tsang, Avril Hitman, Lisa Marken, Sheridan Humphrey, Daniel Buckroyd, Maggie McKeown Summary of discussion, conclusions and/or recommendations: Relying on funding is disempowering. People trust brands; instead of starting from the premise that creating theatre is the only route to be followed, create any product that is marketable and once a brand for that has been established, create theatre as another string to that brand. What skills does the theatre industry have that could be marketed? Presentation Eye contact Communication – written/verbal Voice work/projection Trust Problem solving Teaching Team building Movement Collaboration Thinking on feet/improvisation Leadership Creative writing Confidence building Event management/production Thinking out of the box Awareness of space Aesthetics What markets are out there? Corporate Affluent individuals Public sector Tourism How do we get to know our markets? Look up company philosophies to see which one link with our own and market to those needs Brainstorm list of people to approach in corporate world through our own personal contacts – get personal introductions where possible Do background research on companies before speaking to them Specific ideas Retreats Courses giving individuals permission to be creative Theatre skills as presentation skills for corporate world Better interview techniques