POST-IMMERSIVE MANIFESTO Jorge Lopes Ramos, 25 January 2015 Is there a need for a POST-IMMERSIVE MANIFESTO? 'Immersive' is one of the most overused terms to describe theatre productions today that aim to involve audiences in unconventional ways. But it doesn't stop there. With the mainstream success of specific ‘immersive’ productions, this trend goes beyond the theatre and arts industry. From games distributors to Westfield shopping centres, just about every organization seems to be discussing how ‘immersive’ events can give their product an edgier public profile or increase sales. The need for a post-immersive manifesto comes from an assumption that the use of the term immersive is not helpful. And, in many ways, the use of the word ‘immersive’ to describe theatre productions can often be detrimental to the contract of expectation set up with audience members. Topics covered in today's discussion (in no particular order): 1. Audience to Audience relationships: Individualized immersion vs immersion which develops temporary communities; 2. The experience of being a collective in the same space at the same time. 3. Why does a theatre production needs to be immersive? 4. Moving on from (or with) Immersive practice 5. POST-DIGITAL: meaningful interactions between players/audiences in physical space (the human scale). 6. POST-VIRAL: Sustainable speed of growth ZU-UK's POST-IMMERSIVE MANIFESTO 1. We will not use the word ‘immersive’ to describe our work. 2. (to be continued…) Tags: immersive;, hotel, post-immersive;, medea;, zuuk;, GAS, ura;, Station;, @iamzuuk;, zecora, shunt;, zu-uk; Comments: 1 gillian Lawrence, 26 January 2015 oh my word. Just to comment I'm on a whirlygig, going around and around. Je suis immersed