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Devoted & Disgruntled 12: What Shall We Do About Theatre and the Performing Arts Now?

VISIONARY Independent Marketing Network

Jack Price - 16 January 2017

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The session you thought you didn't need but that might be the most vital session you ever missed. It's not too late to get involved!

Across the performance and theatre industry in South West England and beyond, small companies and individuals market shows and events on their own or in tiny silos.
This marketing work is often time consuming and difficult, it requires patience, skill, creativity and know-how. Lets face it, it can be dull! And you are an artist not a marketing stooge! …but we all know that with the right marketing, even a mediocre show can get an audience and without good marketing, great shows perform to empty seats.

How do we work together to change little squeaks into big shouts? Bringing more people to our work?

How do we bring new audiences, like someone who may want to watch the next box set or Netflix to our shows?

How could a group of companies and individuals champion theatre and workshops to audiences across the South West and beyond?

How can you increase your own productions exposure, at the same time as helping others?

I know this idea has legs because I have worked around advertising and marketing for years. My background prior to teaching and creating theatre is as a film-maker and creative director / campaign director. I oversaw Creative Direction and merged Aviva PLC from 40 companies to one company winning Media and Marketing Awards. I have also regularly overseen Creative Direction for Greenpeace UK in numerous campaigns. Marketing and advertising is tough, laborious and essential, could joining forces with others make it easier for you?

If you are reading this now and are faced with the task of marketing yours or others next work alone, ask yourself, would you like help while climbing that wall?

Would you like to find a way to share the burden?

Would you like it if you we're part of a network and if so what might that look like?

If you would like to talk about this new venture please email me at jprice@studiofilm.co.uk and you could get involved in creating something visionary and wildly useful. You never know it might be the solution that allows you to spend less time crunching databases and mail-outs and more time making work while reaching bigger audiences.






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Jack Price

16 January 2017

Thanks to all the organisers and producers who have already expressed interest in this idea. Thanks for your enthusiasm!

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