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Devoted & Disgruntled 12: What Shall We Do About Theatre and the Performing Arts Now?

How do we get more people to come to the theatre

Roger Kay - 14 January 2017

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the following is as summary of the points raised, with no qualification by the author

does theatre simply mean ‘west end’ to some people ?
try to find a deep connection to the potential audience
is arts council funding criteria a problem ?
recommendations
pre-judging audience's likes
find a hook that resonates
find a story that resonates
does local story mean inability to tour ?
is terminology off-putting - e.g. theatre, arts, fringe ?
should theatre be more engaging - e.g. games/music ?
authenticity
demographic targeting
cultural disengagement
is theatre for liberal elite ?
is disinterest a grass roots education issue ?
do audiences feel at home in theatre ?
are fliers an extension of the theatre experience ?
use of social media
reviewers and bloggers
youth group engagement
promotional activities very time consuming and disproportionately expensive
take a newbie along with you

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