How do we get more people to come to the theatre Roger Kay, 14 January 2017 the following is as summary of the points raised, with no qualification by the author does theatre simply mean ‘west end’ to some people ? try to find a deep connection to the potential audience is arts council funding criteria a problem ? recommendations pre-judging audience's likes find a hook that resonates find a story that resonates does local story mean inability to tour ? is terminology off-putting - e.g. theatre, arts, fringe ? should theatre be more engaging - e.g. games/music ? authenticity demographic targeting cultural disengagement is theatre for liberal elite ? is disinterest a grass roots education issue ? do audiences feel at home in theatre ? are fliers an extension of the theatre experience ? use of social media reviewers and bloggers youth group engagement promotional activities very time consuming and disproportionately expensive take a newbie along with you Tags: Engagement, liberal elite, Social Media, social media, engagement