Your reports Find reports How Can We Make More Money How Can We Make More Money Convener(s): Richard Kingdom Participants: …we didn’t write it down… Summary of discussion, conclusions and/or recommendations: Looking at how we can get more money in. Think about the end product and how you might be able to get there (ie in reverse): I want to make an international-touring-multi-award-winning-financially-block-busting-show – how do I do that? No get rich quick schemes here but some good advice: Money saving strategies: visit “moneysavingexpert.com” or freecycling (online community getting rid of old things for free – good place to find equipment) Sponsorship: ethical considerations (tobacco, arms and fast-food are blacklisted) All about building relationships Commission-based (eg offering 50p per ‘click through’ sale – this worked with an energy company who were encouraging people to switch to green energy and offered sponsors 50p for everyone who came to them via the sponsee’s website) Large sponsors covering a number of events eg Perrier and Becks – even once the sponsorship stops, the brand recognition continues (i.e. “Perrier winner Daniel Kitson”) and this can have a significant impact on PURCHASE DECISION and that’s what it’s all about. Model your audience – banks are interested in getting young people to sign up for instance Invite potential sponsors to events etc – groom them! Blanket sponsorship for festivals with a wide base of artists also carrying branding in their marketing “5 whys” – Why should I sponsor you? Answer. Why should I support great theatre? Etc etc. Get to the bottom of it! Also think about it from the opposite perspective – from the point of view of the sponsor. If we make relevant work then the money can’t be far away… Friends schemes and Donations: regular donations, different amounts; can also relate it to things such as sponsoring studio space from 5mins to 5weeks Creating Merchandise: Thinking of things to sell and canny ways of selling them. Soundtracks, scripts etc etc. Give your mailing list a free download of a song from the show and then offer to sell them the album. If the album is then brought from a website which is the fictional shop of a character from the show then you can use the transaction to enhance the imagined life of your work (this idea comes from the Gorilla theatre session). Audience Development: “money is the symptom, audience is the goal” Centralisation of mailing lists etc but without abusing the inboxes of your followers – beware the media fatigue of a post-email society! Building mystique – making people feel like their privy to something (text messages about location for instance – rave style!)